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AdSense: Behind the Scenes - Meet Evanne
Labels: Other, Video
In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!
Posted by Katrina Kurnit - Inside AdSense Team
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Watch our latest webinar recordings
Labels: Optimization, Webinars
Over the last few months, we held a number of webinars to help you further optimize your site:
Optimization Best Practices
AdSense for Search
AdSense Top Tech TipsIf you haven't seen one yet, you can view the recordings of these events whenever it's convenient for you!Posted by Caroline Halpin - AdSense Optimization Team
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AdSense: Behind the Scenes - Meet Alton
Labels: Other, Video
In the next part of video series, Alton, Optimization specialist, shares with his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.For more videos, please visit YouTube channel.
Posted by Katrina Kurnit - Inside AdSense Team
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You created your account, waited, and were approved. Now AdSense is active. Now you can fill that blank space on your Web site with money-generating ads. But first you have to set up your ads. Log in to your new AdSense account by using the username and password that you set up during the registration process. The page that appears at login is the Reports tab (AdSense always opens to this), which features a quick overview of your earnings and the reports that are available for AdSense. Because you don’t have any data to be reported yet, you’ll have a big, fat zero on that page, If you want to change that big fat zero into something a bit more lucrative, you need to set up a few ad blocks.
On this page, select the type of ad block you want to set up. For this example, go ahead and select AdSense for Content. The other options are covered in later chapters. The page that appears is the first step in the Ad Wizard, which walks you through setting up your ad. If you prefer a single-page form instead of using the wizard, click the wizard’s Single Page link. The information you’re asked to enter is the same, but on the single-page form, you just scroll down the page instead of clicking a Continue button.4. Choose your ad type and click Continue. Your choices here are • On the same page, choose a color scheme for your ad. Google has several pre-made color schemes available in the drop-down list to the right, or you have the option to specify border, title, background, text, and URL colors by hexadecimal number. This is useful if you know the exact hexadecimal numbers of your Web page design and want to match them.Understanding AdSenseAdSense is an advertising program that anyone who publishes a Web site can use to generate income for their Web site. But there’s one small condition — Google must approve your site before ads are shown on your site. A longer explanation is that AdSense is an ad-placement program that utilizes Google’s proprietary search capabilities to determine the best placement for ads that are purchased through the Google AdWords program. AdSense is contextual advertising, or ads that appear in the context of surrounding content. What this means for you is that AdSense ads are related to the content of the pages on which those ads appear. It sounds complicated, I know. And really it can be very complicated, but the bottom line is that with AdSense, you can place ads on your Web site that are targeted to the content of your site. So, if your site is about Chinese Crested dogs, ads for Web-based human resources applications don’t showon your site andvisite all terms and condition.
